Showhome Traffic collects daily information from builders on the visitors to their showhomes.
Developers assign builder contacts to Showhome Traffic Parades or groups of showhomes, and those contacts are responsible for filling out traffic information.
This information ultimately helps the developer determine their future offerings, how they'll structure their communities, and how they'll zone/develop the land.
Only one assigned user from each builder needs to fill out the traffic record. Once submitted, no new traffic will need to be recorded until the following day.